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Deal Sheet: 2026 Nautilus Reserve
Ourisman Lincoln of Alexandria · Alexandria, VA · VIN: 5LMPJ8K46TJ995725
Negotiation Guide
Opening Offer
$73,197
Fair Price
$74,697
Walk Away Above
$73,851
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,974
Est. Invoice$67,165
Holdback (est.)$2,190
MSRP (Sticker)$73,005
Asking Price$78,005
Markup+$5,000
Est. Dealer Margin on This Car$13,031
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)+$309
Avg Markup (Nautilus)+$5,000
% Below MSRP63%
Avg Days to Sell22 days
Avg Sold Markup-$224
Price History
Jul 9, 2026$75,005 → $78,005(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$75,35546d
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