Deal Sheet: 2026 Nautilus Reserve

Hooks Lincoln · Fort Worth, TX · VIN: 5LMPJ8K45TJ066917

Negotiation Guide

Opening Offer

$70,517

Fair Price

$72,017

Walk Away Above

$70,836

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,993

Est. Invoice$64,083

Holdback (est.)$2,090

MSRP (Sticker)$69,655

Asking Price$74,655

Markup+$5,000

Est. Dealer Margin on This Car$12,662

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)+$4,033

Avg Markup (Nautilus)+$5,000

% Below MSRP3%

Avg Days to Sell20 days

Avg Sold Markup+$1,284

Price History

Jul 9, 2026$71,655 → $74,655(+$3,000)

Cheaper Nautilus Reserve Inventory

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+$5,000$74,72046d

Evergreen LincolnIssaquah, WA

+$5,000$79,29546d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49046d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46016d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35546d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99032d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59532d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69532d