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Deal Sheet: 2026 Nautilus Reserve
Crest Lincoln, Inc. · Sterling Heights, MI · VIN: 5LMPJ8K45TJ062883
Negotiation Guide
Opening Offer
$70,407
Fair Price
$71,907
Walk Away Above
$70,726
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$61,895
Est. Invoice$63,981
Holdback (est.)$2,086
MSRP (Sticker)$69,545
Asking Price$74,545
Markup+$5,000
Est. Dealer Margin on This Car$12,650
Percentile100% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory173 vehicles
Avg Markup (All Models)+$4,329
Avg Markup (Nautilus)+$5,000
% Below MSRP7%
Avg Days to Sell22 days
Avg Sold Markup+$2,068
Price History
Jul 9, 2026$71,545 → $74,545(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$80,46016d
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+$5,000$75,35546d
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+$5,000$78,59532d
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+$5,000$71,99032d
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+$5,000$75,69532d