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Deal Sheet: 2026 Nautilus Reserve
Haldeman Lincoln · Allentown, PA · VIN: 5LMPJ8K45TJ052015
Negotiation Guide
Opening Offer
$72,207
Fair Price
$73,707
Walk Away Above
$72,856
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$64,084
Est. Invoice$66,245
Holdback (est.)$2,160
MSRP (Sticker)$72,005
Asking Price$77,005
Markup+$5,000
Est. Dealer Margin on This Car$12,921
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$623
Avg Markup (Nautilus)+$5,000
% Below MSRP77%
Avg Days to Sell22 days
Avg Sold Markup+$154
Price History
Jul 9, 2026$74,005 → $77,005(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$79,29546d
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+$5,000$75,35546d
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