Deal Sheet: 2026 Nautilus Reserve

Art Hill Lincoln · Merrillville, IN · VIN: 5LMPJ8K45TJ050216

Negotiation Guide

Opening Offer

$73,702

Fair Price

$75,202

Walk Away Above

$74,021

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$64,828

Est. Invoice$67,013

Holdback (est.)$2,185

MSRP (Sticker)$72,840

Asking Price$77,840

Markup+$5,000

Est. Dealer Margin on This Car$13,012

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$272

Avg Markup (Nautilus)+$5,000

% Below MSRP67%

Avg Days to Sell26 days

Avg Sold Markup-$1,737

Price History

Jul 9, 2026$74,840 → $77,840(+$3,000)

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