Deal Sheet: 2026 Nautilus Reserve

Napleton's River Oaks Lincoln, LLC · Calumet City, IL · VIN: 5LMPJ8K44TJ070862

Negotiation Guide

Opening Offer

$78,891

Fair Price

$80,391

Walk Away Above

$78,993

• Recent buyers paid ~$2,796 above MSRP

Price Breakdown

Est. Dealer Cost$69,060

Est. Invoice$71,387

Holdback (est.)$2,328

MSRP (Sticker)$77,595

Asking Price$82,595

Markup+$5,000

Est. Dealer Margin on This Car$13,535

Percentile100% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold1527

Avg Markup+$2,796

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell28 days

Dealer Profile

Inventory40 vehicles

Avg Markup (All Models)+$4,700

Avg Markup (Nautilus)+$5,000

% Below MSRP5%

Avg Days to Sell21 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$79,595 → $82,595(+$3,000)

Cheaper Nautilus Reserve Inventory

Parks Lincoln of TampaTampa, FL

+$5,000$71,99034d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59534d

Varsity Lincoln, Inc.Novi, MI

+$5,000$78,34527d

Lincoln of BloomingtonBloomington, MN

+$5,000$84,01027d

Cogswell Mtrs IncRussellville, AR

+$5,000$71,14027d

Lincoln of SmithtownSaint James, NY

+$5,000$72,04034d

Capital Lincoln of WilmingtonWilmington, NC

+$5,000$71,99027d

Planet Lincoln Love FieldDallas, TX

+$5,000$75,59534d

West Point LincolnHouston, TX

+$5,000$71,14034d