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Deal Sheet: 2026 Nautilus Reserve
Hennessy Lincoln Atlanta · Atlanta, GA · VIN: 5LMPJ8K43TJ072408
Negotiation Guide
Opening Offer
$77,207
Fair Price
$78,707
Walk Away Above
$77,526
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$67,947
Est. Invoice$70,237
Holdback (est.)$2,290
MSRP (Sticker)$76,345
Asking Price$81,345
Markup+$5,000
Est. Dealer Margin on This Car$13,398
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory411 vehicles
Avg Markup (All Models)-$39
Avg Markup (Nautilus)+$5,000
% Below MSRP66%
Avg Days to Sell23 days
Avg Sold Markup-$615
Price History
Jul 9, 2026$78,345 → $81,345(+$3,000)
Cheaper Nautilus Reserve Inventory
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+$5,000$74,72046d
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+$5,000$75,35546d
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