Deal Sheet: 2026 Nautilus Reserve

Randy Marion Ford Lincoln, LLC · Statesville, NC · VIN: 5LMPJ8K42TJ070925

Negotiation Guide

Opening Offer

$70,402

Fair Price

$71,902

Walk Away Above

$70,721

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,891

Est. Invoice$63,977

Holdback (est.)$2,086

MSRP (Sticker)$69,540

Asking Price$74,540

Markup+$5,000

Est. Dealer Margin on This Car$12,649

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$891

Avg Markup (Nautilus)+$5,000

% Below MSRP81%

Avg Days to Sell23 days

Avg Sold Markup-$273

Price History

Jul 9, 2026$71,540 → $74,540(+$3,000)

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