Deal Sheet: 2026 Nautilus Reserve

Ted Russell Lincoln · Knoxville, TN · VIN: 5LMPJ8K41TJ055154

Negotiation Guide

Opening Offer

$76,953

Fair Price

$78,453

Walk Away Above

$77,624

• Recent buyers paid ~$2,362 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$68,348

Est. Invoice$70,651

Holdback (est.)$2,304

MSRP (Sticker)$76,795

Asking Price$81,795

Markup+$5,000

Est. Dealer Margin on This Car$13,447

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory352 vehicles

Avg Markup (All Models)+$185

Avg Markup (Nautilus)+$5,000

% Below MSRP70%

Avg Days to Sell21 days

Avg Sold Markup-$239

Price History

Jul 9, 2026$78,795 → $81,795(+$3,000)

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+$5,000$74,72046d

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+$5,000$75,35546d

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