Deal Sheet: 2026 Nautilus Reserve

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 5LMPJ8K40TJ070759

Negotiation Guide

Opening Offer

$73,312

Fair Price

$74,812

Walk Away Above

$73,631

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$64,481

Est. Invoice$66,654

Holdback (est.)$2,174

MSRP (Sticker)$72,450

Asking Price$77,450

Markup+$5,000

Est. Dealer Margin on This Car$12,970

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory430 vehicles

Avg Markup (All Models)-$1,626

Avg Markup (Nautilus)+$5,000

% Below MSRP89%

Avg Days to Sell22 days

Avg Sold Markup-$356

Price History

Jul 9, 2026$74,450 → $77,450(+$3,000)

Cheaper Nautilus Reserve Inventory

Lincoln of FranklinFranklin, TN

+$5,000$74,72047d

Evergreen LincolnIssaquah, WA

+$5,000$79,29547d

Ford Lincoln of LafayetteLafayette, IN

+$5,000$77,49047d

LaFontaine Lincoln Grand RapidsGrand Rapids, MI

+$5,000$80,46017d

Reineke Ford of TiffinTiffin, OH

+$5,000$75,35547d

Parks Lincoln of TampaTampa, FL

+$5,000$78,59533d

Parks Lincoln of TampaTampa, FL

+$5,000$71,99033d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59533d

Parks Lincoln of TampaTampa, FL

+$5,000$75,59533d

Parks Lincoln of TampaTampa, FL

+$5,000$75,69533d