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Deal Sheet: 2026 Nautilus Reserve
Boulevard Lincoln · Millsboro, DE · VIN: 5LMPJ8K40TJ068770
Negotiation Guide
Opening Offer
$74,002
Fair Price
$75,502
Walk Away Above
$74,321
- • Recent buyers paid ~$2,362 above MSRP
Price Breakdown
Est. Dealer Cost$65,095
Est. Invoice$67,289
Holdback (est.)$2,194
MSRP (Sticker)$73,140
Asking Price$78,140
Markup+$5,000
Est. Dealer Margin on This Car$13,045
Percentile100% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory307 vehicles
Avg Markup (All Models)-$13
Avg Markup (Nautilus)+$5,000
% Below MSRP68%
Avg Days to Sell21 days
Avg Sold Markup-$310
Price History
Jul 9, 2026$75,140 → $78,140(+$3,000)
Cheaper Nautilus Reserve Inventory
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