Deal Sheet: 2026 Nautilus Reserve

Bright Bay Lincoln, Inc. · Bay Shore, NY · VIN: 5LMPJ8K40TJ062256

Negotiation Guide

Opening Offer

$69,752

Fair Price

$71,252

Walk Away Above

$70,071

• Recent buyers paid ~$2,362 above MSRP

Price Breakdown

Est. Dealer Cost$61,312

Est. Invoice$63,379

Holdback (est.)$2,067

MSRP (Sticker)$68,890

Asking Price$73,890

Markup+$5,000

Est. Dealer Margin on This Car$12,578

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1294

Avg Markup+$2,362

Median Markup+$2,000

Best Deal+$2,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$3,788

Avg Markup (Nautilus)+$5,000

% Below MSRP15%

Avg Days to Sell23 days

Avg Sold Markup+$1,941

Price History

Jul 9, 2026$70,890 → $73,890(+$3,000)

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