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Deal Sheet: 2026 Nautilus Reserve

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LMPJ8K40TJ055288

Negotiation Guide

Opening Offer
$74,124
Fair Price
$75,624
Walk Away Above
$74,782
  • Recent buyers paid ~$2,362 above MSRP
  • Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$65,807
Est. Invoice$68,025
Holdback (est.)$2,218
MSRP (Sticker)$73,940
Asking Price$78,940
Markup+$5,000
Est. Dealer Margin on This Car$13,133
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days

Dealer Profile

Inventory72 vehicles
Avg Markup (All Models)+$4,222
Avg Markup (Nautilus)+$5,000
% Below MSRP6%
Avg Days to Sell22 days
Avg Sold Markup+$1,625

Price History

Jul 9, 2026$75,940$78,940(+$3,000)