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Deal Sheet: 2026 Nautilus Reserve
Koons Lincoln of Bethesda · Silver Spring, MD · VIN: 5LMPJ8K40TJ044548
Negotiation Guide
Opening Offer
$76,705
Fair Price
$78,205
Walk Away Above
$77,375
- • Recent buyers paid ~$2,362 above MSRP
- • Sitting 46 days (avg 24) — extra leverage
Price Breakdown
Est. Dealer Cost$68,125
Est. Invoice$70,421
Holdback (est.)$2,296
MSRP (Sticker)$76,545
Asking Price$81,545
Markup+$5,000
Est. Dealer Margin on This Car$13,420
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1294
Avg Markup+$2,362
Median Markup+$2,000
Best Deal+$2,000
Worst Deal+$5,000
% Sold Below MSRP0%
Avg Days to Sell24 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$466
Avg Markup (Nautilus)+$5,000
% Below MSRP75%
Avg Days to Sell22 days
Avg Sold Markup-$317
Price History
Jul 9, 2026$78,545 → $81,545(+$3,000)
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