Deal Sheet: 2026 Navigator Black Label L

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ3TG9TEL02978

Negotiation Guide

Opening Offer

$125,984

Fair Price

$127,484

Walk Away Above

$127,777

• Recent buyers paid ~$489 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$113,982

Est. Invoice$117,824

Holdback (est.)$3,842

MSRP (Sticker)$128,070

Asking Price$131,070

Markup+$3,000

Est. Dealer Margin on This Car$17,088

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup+$489

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP84%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Navigator)+$1,778

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$128,070 → $131,070(+$3,000)

Cheaper Navigator Black Label L Inventory

Lincoln of EnglewoodEnglewood, NJ

$0$133,18016d

Sarat LincolnAgawam, MA

$0$133,37516d

Ted Britt Chantilly LincolnChantilly, VA

$0$125,99016d

Moses LincolnSt Albans, WV

$0$131,13516d

Mark Ficken LincolnCharlotte, NC

$0$130,38516d

Lincoln of MemphisMemphis, TN

$0$131,73516d

Gary Yeomans Lincoln OcalaOcala, FL

$0$130,88516d

Bayway LincolnHouston, TX

$0$128,14016d

Bayway LincolnHouston, TX

$0$129,09016d

Bayway LincolnHouston, TX

$0$130,14016d