Deal Sheet: 2027 Navigator Black Label L

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ3TG6VEL03010

This Is Already a Great Deal

Opening Offer

$136,460

Asking Price

$140,680

Max Price

$140,680

• Recent buyers paid ~$489 above MSRP
• Asking price is already $489 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$125,205

Est. Invoice$129,426

Holdback (est.)$4,220

MSRP (Sticker)$140,680

Asking Price$140,680

Markup$0

Est. Dealer Margin on This Car$15,475

Percentile44% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold141

Avg Markup+$489

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP84%

Avg Days to Sell25 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Navigator)+$1,778

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

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