Deal Sheet: 2026 Navigator Black Label

Bob-Boyd Lincoln, Inc. · Columbus, OH · VIN: 5LMJJ2TG8TEL12086

Negotiation Guide

Opening Offer

$121,404

Fair Price

$122,904

Walk Away Above

$123,362

• Recent buyers paid ~$322 above MSRP
• Sitting 46 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$110,200

Est. Invoice$113,914

Holdback (est.)$3,715

MSRP (Sticker)$123,820

Asking Price$126,820

Markup+$3,000

Est. Dealer Margin on This Car$16,620

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup+$322

Median Markup$0

Best Deal$0

Worst Deal+$3,000

% Sold Below MSRP89%

Avg Days to Sell23 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,708

Avg Markup (Navigator)+$1,778

% Below MSRP16%

Avg Days to Sell19 days

Avg Sold Markup+$1,395

Price History

Jul 9, 2026$123,820 → $126,820(+$3,000)

Cheaper Navigator Black Label Inventory

Lincoln of FranklinFranklin, TN

$0$123,88516d

Bozard LincolnSaint Augustine, FL

$0$127,14016d

Lincoln of FranklinFranklin, TN

$0$125,88516d

North Park LincolnSan Antonio, TX

$0$130,38016d

North Park LincolnSan Antonio, TX

$0$130,63516d

Robinson Brothers LincolnBaton Rouge, LA

$0$122,73516d

Sewell LincolnOdessa, TX

$0$128,98016d

Germain Lincoln of NaplesNaples, FL

$0$126,08516d

Holman Lincoln Mt. LaurelMount Laurel, NJ

$0$134,34018d

Cortese Ford Lincoln, Inc.Rochester, NY

$0$137,07018d