Deal Sheet: 2026 Aviator Black Label

Tom Roush, Inc. dba Tom Roush Lincoln · Fishers, IN · VIN: 5LM5J9XC4TGL17906

Negotiation Guide

Opening Offer

$94,038

Fair Price

$95,538

Walk Away Above

$95,122

• Recent buyers paid ~$1,701 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$84,287

Est. Invoice$87,129

Holdback (est.)$2,841

MSRP (Sticker)$94,705

Asking Price$99,705

Markup+$5,000

Est. Dealer Margin on This Car$15,418

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$3,172

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell21 days

Avg Sold Markup+$1,398

Price History

Jul 9, 2026$95,705 → $99,705(+$4,000)

Cheaper Aviator Black Label Inventory

Lincoln of FranklinFranklin, TN

+$5,000$103,76016d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$103,78516d

Bill Knight Lincoln VolvoTulsa, OK

+$5,000$95,78516d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28546d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90532d

North Park LincolnSan Antonio, TX

+$5,000$96,53539d

Livermore LincolnLivermore, CA

+$5,000$97,50523d

Parks Lincoln of TampaTampa, FL

+$5,000$103,5859d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d