Deal Sheet: 2026 Aviator Black Label

Lincoln of Franklin · Franklin, TN · VIN: 5LM5J9XCXTGL24911

Negotiation Guide

Opening Offer

$98,961

Fair Price

$100,461

Walk Away Above

$99,611

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$87,896

Est. Invoice$90,859

Holdback (est.)$2,963

MSRP (Sticker)$98,760

Asking Price$103,760

Markup+$5,000

Est. Dealer Margin on This Car$15,864

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory414 vehicles

Avg Markup (All Models)-$182

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup-$295

Cheaper Aviator Black Label Inventory

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+$5,000$103,90532d

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+$5,000$96,53539d

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+$5,000$97,50523d

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+$5,000$103,5859d

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+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d

Varsity Lincoln, Inc.Novi, MI

+$5,000$101,55539d