Deal Sheet: 2026 Aviator Black Label

Parks Lincoln of Tampa · Tampa, FL · VIN: 5LM5J9XC9TGL23183

Negotiation Guide

Opening Offer

$98,786

Fair Price

$100,286

Walk Away Above

$99,436

• Recent buyers paid ~$1,701 above MSRP

Price Breakdown

Est. Dealer Cost$87,741

Est. Invoice$90,698

Holdback (est.)$2,958

MSRP (Sticker)$98,585

Asking Price$103,585

Markup+$5,000

Est. Dealer Margin on This Car$15,844

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory212 vehicles

Avg Markup (All Models)+$4,198

Avg Markup (Aviator)+$5,000

% Below MSRP8%

Avg Days to Sell22 days

Avg Sold Markup+$1,739

Cheaper Aviator Black Label Inventory

Lincoln of FranklinFranklin, TN

+$5,000$103,76016d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$103,78516d

Bill Knight Lincoln VolvoTulsa, OK

+$5,000$95,78516d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28546d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90532d

North Park LincolnSan Antonio, TX

+$5,000$96,53539d

Livermore LincolnLivermore, CA

+$5,000$97,50523d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,7859d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,0559d

Varsity Lincoln, Inc.Novi, MI

+$5,000$101,55539d