Deal Sheet: 2026 Aviator Black Label

Varsity Lincoln, Inc. · Novi, MI · VIN: 5LM5J9XC2TGL17922

Negotiation Guide

Opening Offer

$90,116

Fair Price

$91,616

Walk Away Above

$91,201

• Recent buyers paid ~$1,701 above MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$80,799

Est. Invoice$83,522

Holdback (est.)$2,724

MSRP (Sticker)$90,785

Asking Price$95,785

Markup+$5,000

Est. Dealer Margin on This Car$14,986

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold154

Avg Markup+$1,701

Median Markup+$1,000

Best Deal+$1,000

Worst Deal+$5,000

% Sold Below MSRP0%

Avg Days to Sell24 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$4,365

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell21 days

Avg Sold Markup+$2,064

Price History

Jul 9, 2026$91,785 → $95,785(+$4,000)

Cheaper Aviator Black Label Inventory

Lincoln of FranklinFranklin, TN

+$5,000$103,76017d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$103,78517d

Bill Knight Lincoln VolvoTulsa, OK

+$5,000$95,78517d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$101,28547d

Lincoln of CincinnatiCincinnati, OH

+$5,000$103,90533d

North Park LincolnSan Antonio, TX

+$5,000$96,53540d

Livermore LincolnLivermore, CA

+$5,000$97,50524d

Parks Lincoln of TampaTampa, FL

+$5,000$103,58510d

Lincoln of MelbourneMelbourne, FL

+$5,000$97,78510d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$96,05510d