Deal Sheet: 2026 Aviator Premiere

Lincoln of Morgantown · Morgantown, WV · VIN: 5LM5J6XCXTGL21795

Negotiation Guide

Opening Offer

$71,802

Fair Price

$73,302

Walk Away Above

$72,424

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$63,675

Est. Invoice$65,821

Holdback (est.)$2,146

MSRP (Sticker)$71,545

Asking Price$76,545

Markup+$5,000

Est. Dealer Margin on This Car$12,870

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,500

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$947

Price History

Jul 9, 2026$72,545 → $76,545(+$4,000)

Cheaper Aviator Premiere Inventory

Long-Lewis Lincoln of the ShoalsMuscle Shoals, AL

+$5,000$73,88537d

White's Canyon LincolnSpearfish, SD

+$5,000$73,73537d

Coccia LincolnWilkes-Barre, PA

+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

Flood Lincoln of NarragansettNarragansett, RI

+$5,000$76,03546d

Sioux City LincolnSioux City, IA

+$5,000$70,54546d

Terrebonne LincolnHouma, LA

+$5,000$64,60546d

Lincoln of MansfieldMansfield, OH

+$5,000$69,79546d

Napleton LincolnGlenview, IL

+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d