Deal Sheet: 2026 Aviator Premiere

Lincoln of Mansfield · Mansfield, OH · VIN: 5LM5J6XC7TGL18921

Negotiation Guide

Opening Offer

$64,554

Fair Price

$66,054

Walk Away Above

$65,424

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,668

Est. Invoice$59,611

Holdback (est.)$1,944

MSRP (Sticker)$64,795

Asking Price$69,795

Markup+$5,000

Est. Dealer Margin on This Car$12,127

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory13 vehicles

Avg Markup (All Models)+$4,538

Avg Markup (Aviator)+$5,000

% Below MSRP0%

Avg Days to Sell28 days

Avg Sold Markup+$2,000

Price History

Jul 9, 2026$65,795 → $69,795(+$4,000)

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