Deal Sheet: 2026 Aviator Premiere

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J6XC9TGL24168

Negotiation Guide

Opening Offer

$64,612

Fair Price

$66,112

Walk Away Above

$65,234

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,276

Est. Invoice$59,207

Holdback (est.)$1,931

MSRP (Sticker)$64,355

Asking Price$69,355

Markup+$5,000

Est. Dealer Margin on This Car$12,079

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

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