Deal Sheet: 2026 Aviator Premiere

Dave Sinclair Lincoln · Ballwin, MO · VIN: 5LM5J6XC8TGL21052

Negotiation Guide

Opening Offer

$65,546

Fair Price

$67,046

Walk Away Above

$66,421

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,558

Est. Invoice$60,531

Holdback (est.)$1,974

MSRP (Sticker)$65,795

Asking Price$70,795

Markup+$5,000

Est. Dealer Margin on This Car$12,237

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)+$3,100

Avg Markup (Aviator)+$5,000

% Below MSRP30%

Avg Days to Sell19 days

Avg Sold Markup+$1,391

Price History

Jul 9, 2026$66,795 → $70,795(+$4,000)

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