Deal Sheet: 2026 Aviator Premiere

Ulrich Lincoln · Pella, IA · VIN: 5LM5J6XC8TGL19964

Negotiation Guide

Opening Offer

$64,147

Fair Price

$65,647

Walk Away Above

$65,016

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,303

Est. Invoice$59,234

Holdback (est.)$1,932

MSRP (Sticker)$64,385

Asking Price$69,385

Markup+$5,000

Est. Dealer Margin on This Car$12,082

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$1,381

Avg Markup (Aviator)+$5,000

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$966

Price History

Jul 9, 2026$65,385 → $69,385(+$4,000)

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