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Deal Sheet: 2026 Aviator Premiere

Boulevard Lincoln · Millsboro, DE · VIN: 5LM5J6XC8TGL18149

Negotiation Guide

Opening Offer
$61,140
Fair Price
$62,640
Walk Away Above
$61,998
  • Recent buyers paid ~$1,757 above MSRP
  • Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,606
Est. Invoice$56,447
Holdback (est.)$1,841
MSRP (Sticker)$61,355
Asking Price$66,355
Markup+$5,000
Est. Dealer Margin on This Car$11,749
Percentile100% of inventory is priced lower
Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807
Avg Markup+$1,757
Median Markup+$1,000
Best Deal$0
Worst Deal+$5,000
% Sold Below MSRP5%
Avg Days to Sell26 days

Dealer Profile

Inventory307 vehicles
Avg Markup (All Models)-$13
Avg Markup (Aviator)+$5,000
% Below MSRP68%
Avg Days to Sell21 days
Avg Sold Markup-$310

Price History

Jul 9, 2026$62,355$66,355(+$4,000)