Deal Sheet: 2026 Aviator Premiere

Joe Machens Lincoln · Columbia, MO · VIN: 5LM5J6XC7TGL20782

Negotiation Guide

Opening Offer

$61,299

Fair Price

$62,799

Walk Away Above

$62,157

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,748

Est. Invoice$56,594

Holdback (est.)$1,845

MSRP (Sticker)$61,515

Asking Price$66,515

Markup+$5,000

Est. Dealer Margin on This Car$11,767

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)-$2,193

Avg Markup (Aviator)+$5,000

% Below MSRP94%

Avg Days to Sell22 days

Avg Sold Markup-$1,203

Price History

Jul 9, 2026$62,515 → $66,515(+$4,000)

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