Deal Sheet: 2026 Aviator Premiere

Jenkins & Wynne Lincoln · Clarksville, TN · VIN: 5LM5J6XC6TGL23074

Negotiation Guide

Opening Offer

$64,952

Fair Price

$66,452

Walk Away Above

$65,574

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$57,579

Est. Invoice$59,519

Holdback (est.)$1,941

MSRP (Sticker)$64,695

Asking Price$69,695

Markup+$5,000

Est. Dealer Margin on This Car$12,116

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$950

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell20 days

Avg Sold Markup-$377

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