Deal Sheet: 2026 Aviator Premiere

Moses Lincoln · St Albans, WV · VIN: 5LM5J6XC2TGL19412

Negotiation Guide

Opening Offer

$64,628

Fair Price

$66,128

Walk Away Above

$65,499

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,734

Est. Invoice$59,680

Holdback (est.)$1,946

MSRP (Sticker)$64,870

Asking Price$69,870

Markup+$5,000

Est. Dealer Margin on This Car$12,136

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)-$561

Avg Markup (Aviator)+$5,000

% Below MSRP78%

Avg Days to Sell20 days

Avg Sold Markup-$670

Price History

Jul 9, 2026$65,870 → $69,870(+$4,000)

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