Deal Sheet: 2026 Aviator Premiere

Cogswell Mtrs Inc · Russellville, AR · VIN: 5LM5J6XC2TGL10628

Negotiation Guide

Opening Offer

$71,264

Fair Price

$72,764

Walk Away Above

$72,174

• Recent buyers paid ~$1,757 above MSRP
• Sitting 47 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$63,711

Est. Invoice$65,858

Holdback (est.)$2,148

MSRP (Sticker)$71,585

Asking Price$76,585

Markup+$5,000

Est. Dealer Margin on This Car$12,874

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$795

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell23 days

Avg Sold Markup-$769

Price History

Jul 9, 2026$72,585 → $76,585(+$4,000)

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+$5,000$64,60547d

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+$5,000$67,33547d