Deal Sheet: 2026 Aviator Premiere

Dave Sinclair Lincoln St. Peters · Saint Peters, MO · VIN: 5LM5J6XC1TGL20874

Negotiation Guide

Opening Offer

$62,291

Fair Price

$63,791

Walk Away Above

$63,153

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,638

Est. Invoice$57,514

Holdback (est.)$1,875

MSRP (Sticker)$62,515

Asking Price$67,515

Markup+$5,000

Est. Dealer Margin on This Car$11,877

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)+$4,321

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell20 days

Avg Sold Markup+$1,143

Price History

Jul 9, 2026$63,515 → $67,515(+$4,000)

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