Deal Sheet: 2026 Aviator Premiere

Rydell Lincoln · Independence, IA · VIN: 5LM5J6XC0TGL22776

Negotiation Guide

Opening Offer

$67,392

Fair Price

$68,892

Walk Away Above

$68,014

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$59,750

Est. Invoice$61,764

Holdback (est.)$2,014

MSRP (Sticker)$67,135

Asking Price$72,135

Markup+$5,000

Est. Dealer Margin on This Car$12,385

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory44 vehicles

Avg Markup (All Models)+$1,239

Avg Markup (Aviator)+$5,000

% Below MSRP57%

Avg Days to Sell16 days

Avg Sold Markup-$53

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