Deal Sheet: 2026 Aviator Premiere

CMA's Colonial Lincoln · Charlottesville, VA · VIN: 5LM5J6XC0TGL20753

Negotiation Guide

Opening Offer

$61,274

Fair Price

$62,774

Walk Away Above

$62,132

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,726

Est. Invoice$56,571

Holdback (est.)$1,845

MSRP (Sticker)$61,490

Asking Price$66,490

Markup+$5,000

Est. Dealer Margin on This Car$11,764

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory13 vehicles

Avg Markup (All Models)+$4,846

Avg Markup (Aviator)+$5,000

% Below MSRP0%

Avg Days to Sell16 days

Avg Sold Markup+$700

Price History

Jul 9, 2026$62,490 → $66,490(+$4,000)

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