Deal Sheet: 2026 Aviator Premiere

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LM5J6WCXTGL22589

Negotiation Guide

Opening Offer

$66,132

Fair Price

$67,632

Walk Away Above

$66,754

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,629

Est. Invoice$60,605

Holdback (est.)$1,976

MSRP (Sticker)$65,875

Asking Price$70,875

Markup+$5,000

Est. Dealer Margin on This Car$12,246

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

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