Deal Sheet: 2026 Aviator Premiere

Mac Haik Ford Lincoln of Georgetown · Georgetown, TX · VIN: 5LM5J6WC9TGL21403

Negotiation Guide

Opening Offer

$60,062

Fair Price

$61,562

Walk Away Above

$60,684

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$53,226

Est. Invoice$55,021

Holdback (est.)$1,794

MSRP (Sticker)$59,805

Asking Price$64,805

Markup+$5,000

Est. Dealer Margin on This Car$11,579

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory336 vehicles

Avg Markup (All Models)-$2,042

Avg Markup (Aviator)+$5,000

% Below MSRP92%

Avg Days to Sell22 days

Avg Sold Markup-$741

Price History

Jul 9, 2026$60,805 → $64,805(+$4,000)

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