Deal Sheet: 2026 Aviator Premiere

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LM5J6WC7TGL13641

Negotiation Guide

Opening Offer

$63,115

Fair Price

$64,615

Walk Away Above

$63,980

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$56,377

Est. Invoice$58,277

Holdback (est.)$1,900

MSRP (Sticker)$63,345

Asking Price$68,345

Markup+$5,000

Est. Dealer Margin on This Car$11,968

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

Price History

Jul 9, 2026$64,345 → $68,345(+$4,000)

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