Deal Sheet: 2026 Aviator Premiere

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LM5J6WC4TGL21941

Negotiation Guide

Opening Offer

$62,113

Fair Price

$63,613

Walk Away Above

$62,974

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,478

Est. Invoice$57,348

Holdback (est.)$1,870

MSRP (Sticker)$62,335

Asking Price$67,335

Markup+$5,000

Est. Dealer Margin on This Car$11,857

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

Price History

Jul 9, 2026$63,335 → $67,335(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d