Deal Sheet: 2026 Aviator Premiere

Hennessy Lincoln Atlanta · Atlanta, GA · VIN: 5LM5J6WC2TGL24207

Negotiation Guide

Opening Offer

$63,142

Fair Price

$64,642

Walk Away Above

$63,764

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,968

Est. Invoice$57,854

Holdback (est.)$1,887

MSRP (Sticker)$62,885

Asking Price$67,885

Markup+$5,000

Est. Dealer Margin on This Car$11,917

Percentile100% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory411 vehicles

Avg Markup (All Models)-$39

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell23 days

Avg Sold Markup-$615

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