Deal Sheet: 2026 Aviator Premiere

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J6WC2TGL20920

Negotiation Guide

Opening Offer

$66,362

Fair Price

$67,862

Walk Away Above

$66,984

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,833

Est. Invoice$60,817

Holdback (est.)$1,983

MSRP (Sticker)$66,105

Asking Price$71,105

Markup+$5,000

Est. Dealer Margin on This Car$12,272

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

Price History

Jul 9, 2026$67,105 → $71,105(+$4,000)

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+$5,000$76,18046d

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+$5,000$67,33546d