Deal Sheet: 2026 Aviator Premiere

North Park Lincoln · San Antonio, TX · VIN: 5LM5J6WC0TGL21385

Negotiation Guide

Opening Offer

$66,206

Fair Price

$67,706

Walk Away Above

$67,083

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$59,149

Est. Invoice$61,143

Holdback (est.)$1,994

MSRP (Sticker)$66,460

Asking Price$71,460

Markup+$5,000

Est. Dealer Margin on This Car$12,311

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)+$3,861

Avg Markup (Aviator)+$5,000

% Below MSRP19%

Avg Days to Sell19 days

Avg Sold Markup+$1,670

Price History

Jul 9, 2026$67,460 → $71,460(+$4,000)

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