Negotiation Guide
Opening Offer
$42,300
Fair Price
$43,800
Walk Away Above
$44,087
- • Recent buyers paid ~$574 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,493
Est. Invoice$40,380
Holdback (est.)$887
MSRP (Sticker)$44,374
Dealer Add-Ons (DIA)+$1,348
Asking Price$45,722
Markup+$1,348
Est. Dealer Margin on This Car$6,229
Percentile97% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1631
Avg Markup-$574
Median Markup$0
Best Deal-$4,324
Worst Deal+$3,207
% Sold Below MSRP80%
Avg Days to Sell36 days
Dealer Profile
Inventory538 vehicles
Avg Markup (All Models)-$2,137
Avg Markup (Camry)+$1,037
% Below MSRP78%
Avg Days to Sell49 days
Avg Sold Markup-$573
Price History
Jun 10, 2026$44,374 → $44,496(+$122)
Jul 1, 2026$44,496 → $41,553(-$2,943)
Jul 4, 2026$41,553 → $45,722(+$4,169)
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