Negotiation Guide
Opening Offer
$36,423
Fair Price
$37,923
Walk Away Above
$38,225
- • Recent buyers paid ~$379 below MSRP
- • Sitting 46 days (avg 29) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,290
Est. Invoice$35,060
Holdback (est.)$771
MSRP (Sticker)$38,528
Asking Price$38,227
Markup-$301
Est. Dealer Margin on This Car$3,937
Percentile31% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold2007
Avg Markup-$379
Median Markup$0
Best Deal-$4,247
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell29 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Camry)-$117
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$262
Price History
Jun 6, 2026$38,807 → $38,228(-$579)
Jun 26, 2026$38,228 → $38,528(+$300)
Jul 2, 2026$38,528 → $38,227(-$301)
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