Negotiation Guide
Opening Offer
$37,055
Fair Price
$38,555
Walk Away Above
$38,879
- • Recent buyers paid ~$332 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$34,891
Est. Invoice$35,675
Holdback (est.)$784
MSRP (Sticker)$39,203
Asking Price$38,902
Markup-$301
Est. Dealer Margin on This Car$4,011
Percentile29% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold5631
Avg Markup-$332
Median Markup$0
Best Deal-$7,894
Worst Deal+$5,995
% Sold Below MSRP69%
Avg Days to Sell26 days
Dealer Profile
Inventory451 vehicles
Avg Markup (All Models)-$704
Avg Markup (Camry)-$117
% Below MSRP91%
Avg Days to Sell31 days
Avg Sold Markup-$257
Price History
Jun 6, 2026$38,972 → $38,903(-$69)
Jun 26, 2026$38,903 → $39,203(+$300)
Jul 2, 2026$39,203 → $38,902(-$301)
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