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Deal Sheet: 2026 Ascent Touring 7-Passenger
Zeigler Subaru of Lafayette · Lafayette, IN · VIN: 4S4WMAKD1T3431594
This Is Already a Great Deal
Opening Offer
$49,466
Asking Price
$50,996
Max Price
$50,996
- • Recent buyers paid ~$1,927 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $674 below what others pay — great deal
Price Breakdown
Dealer Cost$48,850
Invoice (factory)$49,928
Holdback (est.)$1,078
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$53,902
Asking Price$50,996
Markup-$2,906
Actual Dealer Margin on This Car$2,146
Percentile41% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold826
Avg Markup-$1,927
Median Markup-$2,633
Best Deal-$7,582
Worst Deal+$4,249
% Sold Below MSRP75%
Avg Days to Sell30 days
Dealer Profile
Inventory317 vehicles
Avg Markup (All Models)-$596
Avg Markup (Ascent)-$843
% Below MSRP41%
Avg Days to Sell23 days
Avg Sold Markup-$1,235
Price History
Jul 9, 2026$54,170 → $50,896(-$3,274)
Jul 19, 2026$50,896 → $50,996(+$100)
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