This Is Already a Great Deal
Opening Offer
$36,287
Asking Price
$37,409
Max Price
$37,409
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,492 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,078
Est. Invoice$35,867
Holdback$788
MSRP (Sticker)$39,414
Asking Price$37,409
Markup-$2,005
Dealer Margin on This Car$2,331
Percentile9% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$1,296
Avg Markup (Tacoma)-$1,887
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$621
Price History
Jun 2, 2026$39,414 → $37,409(-$2,005)
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