This Is Already a Great Deal
Opening Offer
$36,468
Asking Price
$36,497
Max Price
$36,497
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $3,404 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,968
Est. Invoice$36,777
Holdback$808
MSRP (Sticker)$40,414
Dealer Add-Ons (DIA)+$1,348
Asking Price$36,497
Markup-$3,917
Dealer Margin on This Car$529
Percentile0% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory556 vehicles
Avg Markup (All Models)-$1,865
Avg Markup (Tacoma)-$2,426
% Below MSRP78%
Avg Days to Sell48 days
Avg Sold Markup-$431
Price History
Jun 23, 2026$41,762 → $40,414(-$1,348)
Jun 30, 2026$40,414 → $36,497(-$3,917)
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