Negotiation Guide
Opening Offer
$39,201
Fair Price
$40,701
Walk Away Above
$40,958
- • Recent buyers paid ~$513 below MSRP
Price Breakdown
Est. Dealer Cost$36,680
Est. Invoice$37,505
Holdback$824
MSRP (Sticker)$41,214
Asking Price$41,214
Markup$0
Dealer Margin on This Car$4,534
Percentile79% of inventory is priced lower
Days on Lot36 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)+$225
Avg Markup (Tacoma)$0
% Below MSRP99%
Avg Days to Sell21 days
Avg Sold Markup+$2
Cheaper Tacoma SR 4WD Inventory
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-$3,917$36,49739d
Bill Dube ToyotaDover, NH
-$3,416$37,32843d
Uebelhor ToyotaJasper, IN
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Jim Ellis Toyota of McDonoughMcDonough, GA
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David Wilson's Toyota of Las VegasLas Vegas, NV
-$3,205$36,7848d
Lithia Toyota of Klamath FallsKlamath Falls, OR
-$2,691$39,50697d
Toyota of HopkinsvilleHopkinsville, KY
-$2,611$41,59249d
Irwin ToyotaLaconia, NH
-$2,516$38,66775d
Hometown ToyotaOntario, OR
-$2,468$38,39428d
Smart Motors ToyotaMadison, WI
-$2,433$38,56011d