Negotiation Guide
Opening Offer
$37,341
Fair Price
$38,841
Walk Away Above
$39,098
- • Recent buyers paid ~$513 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$35,025
Est. Invoice$35,812
Holdback$787
MSRP (Sticker)$39,354
Asking Price$39,266
Markup-$88
Dealer Margin on This Car$4,241
Percentile33% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold750
Avg Markup-$513
Median Markup$0
Best Deal-$4,724
Worst Deal+$4,489
% Sold Below MSRP81%
Avg Days to Sell42 days
Dealer Profile
Inventory45 vehicles
Avg Markup (All Models)-$390
Avg Markup (Tacoma)-$1,508
% Below MSRP82%
Avg Days to Sell13 days
Avg Sold Markup+$393
Price History
Jun 27, 2026$40,954 → $39,266(-$1,688)
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