Deal Sheet: 2026 Tacoma SR 4WD

Toyota of Jackson · Jackson, MS · VIN: 3TYLD5KN8TT027475

Negotiation Guide

Opening Offer

$38,289

Fair Price

$39,789

Walk Away Above

$40,152

• Recent buyers paid ~$513 below MSRP
• Sitting 64 days (avg 42) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$36,057

Est. Invoice$36,868

Holdback$810

MSRP (Sticker)$40,514

Dealer Add-Ons (DIA)+$1,395

Asking Price$40,229

Markup-$285

Dealer Margin on This Car$4,172

Percentile33% of inventory is priced lower

Days on Lot64 days

What Others Paid (Last 30 Days)

Cars Sold750

Avg Markup-$513

Median Markup$0

Best Deal-$4,724

Worst Deal+$4,489

% Sold Below MSRP81%

Avg Days to Sell42 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)+$635

Avg Markup (Tacoma)-$379

% Below MSRP26%

Avg Days to Sell23 days

Avg Sold Markup+$552

Price History

May 2, 2026$41,659 → $41,909(+$250)

May 15, 2026$41,909 → $40,229(-$1,680)

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